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Customer Loyalty Program

loyalty

The Customer Loyalty Rewards Program is designed to increase customer retention by converting transaction fees into redeemable points. This incentivizes repeat purchases through a straightforward cashback system that benefits both buyers and sellers.

Key Benefits​

  • For Buyers: Transaction fees are converted into reward points for future purchases
  • For Sellers: Increased customer loyalty with zero additional cost

How It Works​

Earning Rewards​

  1. When a customer makes a purchase, the transaction fee is automatically converted into reward points
  2. Points are credited to the customer's account immediately after order completion
  3. Points are seller-specific and can only be redeemed with the original seller

Redeeming Rewards​

  • Points can be applied to any future eligible purchase
  • Customers can choose to accumulate points across multiple orders
  • Redemption is automatic through the credit configuration system

Example Transaction​

Initial Purchase​

  • Order Amount: ₱10,000
  • Transaction Fee: ₱220
  • Total Paid: ₱10,220
  • Rewards Earned: ₱220

Subsequent Purchase Using Rewards​

  • Order Amount: ₱10,000
  • Transaction Fee: ₱220
  • Rewards Applied: -₱220
  • Total Paid: ₱10,000

Program Features​

Seller Dashboard​

  • Customize reward settings
  • Track customer reward balances
  • Access detailed analytics
  • Monitor redemption patterns

Customer Experience​

  • View real-time reward balance
  • See available rewards per seller
  • Automatic reward application
  • Track total earnings

Technical Details​

Important Considerations​

  • Rewards are tied to specific sellers
  • Transaction fees apply to the full order amount
  • Points are redeemed in order of acquisition
  • Sellers receive full payment minus original fees

System Integration​

  • Seamless integration with existing credit system
  • Automated point calculation and tracking
  • Real-time balance updates
  • Secure reward processing

Program Impact​

  1. Customer Retention

    • Encourages repeat purchases
    • Builds seller loyalty
    • Reduces effective transaction costs

  2. Business Growth

    • Increases transaction volume
    • Strengthens seller-buyer relationships
    • Enhances platform competitiveness