Customer Loyalty Program
The Customer Loyalty Rewards Program in the Sevi platform is designed to strengthen relationships between sellers and their customers.
It converts small transaction fees into redeemable reward points, encouraging repeat purchases and long-term loyalty — all at no extra cost to sellers.
Key Benefits
| For Buyers | For Sellers |
|---|---|
| Earn reward points with every completed order. | Increase customer loyalty and retention. |
| Redeem points on future purchases. | Boost repeat orders and long-term relationships. |
| Track and redeem rewards easily in the app. | Enjoy the benefits automatically — no setup cost. |
How It Works
Earning Rewards
- When a customer completes an order, the transaction fee is automatically converted into reward points.
- The points are added instantly to the customer’s account balance.
- Reward points are specific to each seller — they can only be redeemed with the seller who issued them.
Redeeming Rewards
- Customers can redeem their accumulated points on future purchases.
- Redemption is automatic — applied directly during checkout.
- Buyers can also choose to continue accumulating points for bigger discounts later.
Example Transaction
| Stage | Details |
|---|---|
| Initial Purchase | |
| Order Amount | KES 10,000 |
| Transaction Fee | KES 220 |
| Rewards Earned | KES 220 worth of points |
| Subsequent Purchase | |
| Order Amount | KES 10,000 |
| Transaction Fee | KES 220 |
| Rewards Applied | -KES 220 |
| Total Paid | KES 10,000 |
Features
Seller Dashboard
- Customize your reward configurations.
- View each customer’s reward balance.
- Track redemption trends and usage.
- Monitor impact on repeat orders.
Customer Experience
- See reward points in real time.
- Redeem points automatically during checkout.
- Track lifetime earnings and redemptions.
Technical Details
- Rewards are seller-specific and cannot be transferred.
- Points are calculated from the transaction fee per completed order.
- Oldest earned points are used first during redemption.
- Sellers still receive full payments, less the usual transaction fees.
- Integration is automatic within Sevi’s credit and payment system.
Why It Matters
For Customers
- Encourages timely repayments and repeat purchases.
- Makes buying on Sevi more rewarding and engaging.
For Sellers
- Builds stronger, long-term customer relationships.
- Encourages consistent trade volume and brand loyalty.
- Increases overall customer retention rates.
The Customer Loyalty Rewards Program is Sevi’s simple yet powerful way to help sellers grow — rewarding loyal customers while creating lasting business value.